About Us



Hey there and welcome. I'm Zoé and I've been on a horse since before I could walk. I'm now in my mid 30's, so that's a fair while. I've been heavily involved in both western and english riding, and competed at local, national, Australian and world level - and been successful on all levels. 

In 2001 I started studying to become an Equine Dentist, through which I started a thriving business in Australia and New Zealand. My parents and I started the College of Equine Dentistry here in Australia and have taught hundreds of people all over the world about the importance of comfort in a horse's mouth. I was also contracted to teach dentistry in the USA for some years, and became the only female Master Dentist in the world. I devoted myself to helping horses to feel their best, and owners to being able to achieve the highest level of communication with their horses, through advanced dental techniques. 

Whilst I was travelling the world and seeing to hundreds of horses a year, I realised that there was a missing link - so I started searching further for ways to help horses. As part of my dental service, I would measure the size of the horse's mouth, and the size of the bit that was in said horse's mouth. 

Honestly, 9 times out of 10, the bit was (waaaaay) too small for the horse it was being used on. This brought me to looking for brands of bits that accomodated differing sizes. I searched high and low, and there was only one company I found in the entire WORLD which had made a bit which was somewhat comfortable for the horse, and available in more than the standard 'full' size. 

 I still wasn't satisfied, so I decided to contract a company I already used and trusted to make dental tools, to make me bits - in all different sizes and styles, that would give the horse the ability to have room for it's tongue whilst being 'on the bridle' or off. 

Since launching PZ BITS in 2007, we have helped thousands of horse owners to take their communication with their horse to an entirely more successful and pleasing place. 

I stand behind my brand 100%, and my customers come first, so often I spend time on the phone and over email, helping owners to understand how to size their own horse, wrap their head around which style will suit them best, and even to the point of fitting the bit on their bridle once it arrives. 

I now have an online presence as a wholistic life coach for people, but I still love keeping my hand in the horse industry. You'll be able to see me in my other business at www.zoeswain.com. 

Know that when you buy from me, I will support you all the way. I have years and years of horse knowledge, and you'll be speaking with someone who understands your needs. 

I also wholesale my brand to a handful of stores throughout Australia who I believe are in alignment with customer service and looking to provide a premium product to their clients - if you own a store and this resonates with you, feel free to contact me to apply for wholesale. 

I look forward to serving you and your horse/pony.

Much Love,